Change: How to Make Big Things Happen

Change: How to Make Big Things Happen

$22.16

  • Book Name Change: How to Make Big Things Happen
  • Author Name Damon Centola
  • Item Publish Date 2025 / 01 / 05
  • Barcode 9780316457330
  • Subjects: Business & Money,Business Development & Entrepreneurship,Entrepreneurship,Health, Fitness & Dieting,Psychology & Counseling,Social Psychology & Interactions,Science & Math,Behavioral Sciences,Medical Books,Psychology,Politics & Social Sciences,Sociology
  • Synopsis: How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.

    Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.

    When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.

    Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

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